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Driving Donor-Focused Growth with HubSpot and Fundraise Up
As a nonprofit, your mission is to create meaningful impact – but achieving that impact requires more than passion alone. It demands operational efficiency, donor engagement strategies that truly...
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Email Marketing Best Practices for Manufacturers
Email is a valuable resource that increases sales, maintains client connections, and generates qualified leads. This includes the manufacturing industry which has an impressive 34.48% average email...
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Marketing Without Third-Party Cookies: What You Need to Know
Are you ready for digital marketing without third-party cookies? Google Chrome third-party cookies have been a marketing staple for gathering valuable insights into consumer demographics and behaviors....
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Go-to-Market Strategy for B2B Companies: A Step-by-Step Guide + Free Checklist
Are you launching a new product or service to your B2B market? If so, you’re probably under a lot of pressure to reach the right audience, attract new customers, and gain more business—all while using...
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How to Repurpose Video Content: 9 Creative Content Repurposing Ideas for B2B...
Video continues to dominate the marketing landscape. Surveys show that over 90% of marketers use video, and more than 80% of buyers have been convinced to purchase a product or service by watching a...
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Top 25 Content Marketing Mistakes B2B Brands Make (& Ways to Avoid Them)
Content marketing is a powerful form of marketing that has helped a lot of B2B companies grow. When it’s done right, it can lead to more leads, more sales, and more customers. In fact, according to...
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How to Build a B2B Sales Team: Structure, Culture, Motivation, & More
A robust, effective B2B sales team structure is essential to success. Your salespeople play a crucial role in developing relationships with customers, improving the customer experience, achieving a...
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Email Marketing Best Practices for B2B
According to HubSpot’s State of Marketing Report 2024, 75% of marketers believe a personalized experience increases sales and the likelihood of a contact becoming a repeat customer. With that data in...
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How to Create Buyer Personas: A Guide for B2B Companies
How well do you know your buyers? Successful B2B marketing and sales strategies take their audience into account—and in today’s oversaturated, crowded B2B landscape, understanding your buyers is more...
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How to Optimize Niche Market Growth With HubSpot CRM
In B2B niche industries, finding and engaging your ideal audience often comes with unique challenges. Your market typically has a smaller customer base with very specific needs. Traditional marketing...
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10 Must-Use HubSpot Marketing Tools for Niche Industries
Niche industries come with unique needs, preferences, and challenges. Common hurdles include limited awareness, small customer bases, and complex product or service offerings. To handle the challenges...
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Converting Trade Show Leads: Strategies for Manufacturers
Trade shows are a prime opportunity for manufacturing companies to showcase their products, meet potential clients, and gather leads. However, the real work begins after the event. Engaging with your...
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How to Guide Your Sales Team Through a HubSpot CRM Migration
Are you facing the challenging task of convincing your sales team to transition from using spreadsheets and sticky notes to a more efficient CRM system? Getting your sales team to embrace new...
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How to Increase Your Pipeline with Content in 2024 (& Beyond)
Successful B2B businesses—those that are meeting their revenue goals and growing year after year—tend to have one thing in common: a healthy, growing sales pipeline. An effective, robust pipeline is...
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How Buyer Psychology Shapes Successful B2B Lead Generation
One of America’s leading authorities on persuasion, charisma, negotiation, and influence, author Kurt W. Mortensen, stated, “My sales objective is to get my prospects to look at my products the same...
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How to Use Content to Build Authority in Your Niche
Where do you go to find the information you need, answers to a problem you have, or updates on industry trends? Who do you trust to be a credible resource? Why do you trust them? In many cases, the...
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How To Use HubSpot Content Hub for Manufacturing Websites
As a manufacturer, your website attracts and engages potential customers, showcases your products and services, and ultimately drives sales. Having a well-optimized website is crucial. This is where...
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Driving Manufacturing Growth with Lifecycle Marketing
Many of you are familiar with the 80-20 rule. In business, the concept is often used to point out that on average, 80% of a company’s revenue is generated by 20% of its customers. With this “rule” in...
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HubSpot Lifecycle Stages: What They Are and How to Use Them
To achieve success in sales and marketing, you must prioritize building and nurturing strong relationships with your customers. This means going beyond just focusing on closing a sale and instead,...
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How to Leverage HubSpot for Sales Enablement and Efficiency
Sales efficiency is a crucial aspect of achieving success in the B2B industry. As you deal with the complex ins and outs of the sales process, having the right tools can determine if you meet your...
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